Marketing Director Brand Management and Product Communication (m/f/d)

Reference number: 7024 


You are responsible for the consistent management and leadership of one of our successful product brands. In close coordination with product management and sales, you are passionate about developing a clear positioning with relevant value propositions.


Your tasks

  • Developing and implementing the product marketing strategy as the basis for operational marketing planning
  • Ensuring successful and consistent brand communication for the product for which you are responsible to all relevant brand touchpoints, taking into account the different target groups
  • Establishment of a coordinated marketing calendar for the responsible product brand
  • Project management for the derived marketing programs, campaigns and content preparation
  • Project manager for future launches of new products and accessories 
  • Regular review of brand and communication success and design and implementation of appropriate measures for further development

Your profile

  • Relevant vocational training/university degree in the field of marketing/sales management and sound knowledge and experience in marketing communication and brand management through several years of professional practice
  • Experience and track record in creating and implementing product marketing programs, campaigns and structured content marketing 
  • Strong project management and good technical understanding of products requiring explanation. (B2B /B2P)
  • Good sense for texts and design, and good digital marketing know-how
  • Strong content marketing and story telling skills to get messages to stakeholders
  • Very good communication skills, networking and assertiveness, enthusiastic and convincing appearance at all levels and during presentations
  • Strategic, entrepreneurial thinking, coupled with a hands-on mentality and very good conceptual skills 
  • Business fluent in written and spoken German (and English), ideally further language skills



Our Offer
At RATIONAL you will find a dynamic company, extremely successful on an international level and is likely to grow even more – this makes your area of responsibility extremely exciting and multifaceted. We rely on a lean, process-oriented organization, where personal responsibility is not an empty word but actively promoted as well. In addition we offer our “entrepreneur within his enterprise” an attractive performance-based remuneration package.


Our Company
RATIONAL is the global market and technology leader for thermal preparation of meals. Thanks to the use of high-tech-solutions, for professional kitchens all over the globe, its growth and earnings strength is exceptional and sustainable. The turnover exceeds 649 Million Euro and our world market share has reached above 50%. Over 2.200 employees profit from this development. If you are as enthusiastic about these figures as we are, we look forward to receiving your online application.


So please apply via our portal, we are curious to hear what you have to say. Should you have any questions Franziska Anthauer is more than happy to help.