Regional Marketing Executive

Reference number: 12762 



  • Maintenance of local online content (Homepage, ConnectedCooking, Social Media, Portal, Newsletters)
  • Reference customer development and management (reference stories, videos, liaising, cooperation)
  • Translation, proof reading and release of corporate Marketing tools
  • Adaption of market and target group specific marketing presentations
  • Order processing for Marketing Material (assure availability)
  • RATIONAL branding, brochures and merchandising in the training center and office
  • Organization of exhibitions and events for end customers and partners


  • Assure availability of specific Marketing tools (PoS, printed material)
  • Support dealer exhibitions, ensure brand consistency
  • Check dealer homepage/ brochures and support dealer in order to add/update RATIONAL specific content


  • Support on the media communication plan utilizing various channels including magazines and online platforms
  • Follow up and prepare/ answer press enquires
  • Manage all important local magazines incl. contact details
  • Translate and adapt corporate Press Releases (PRs) to country for distribution and follow up with the respective online platforms
  • Create clipping report, equivalence value and contact range report
  • Prepare press meetings with magazines partners on a yearly basis
  • Organize advertisements to promote RATIONAL brand


  • A Bachelor's degree in Marketing, Business, or relevant degree
  • At least 3 – 5 years of regional marketing experience
  • Good Project Management, Presentation & IT skills (Microsoft Office; CRM system; image and video editing tools - preferably Adobe Premier Pro)
  • Past records of social media landscape management will be an advantage
  • Individual who thrives in an environment enabling creativity, customer-intimacy, entrepreneurship and results orientation is sought-after.
  • Desire attributes include proactiveness, self-motivated, enthusiastic and assertiveness  
  • Fluency in English speaking and writing a must.  Other regional languages will be an added advantage



Our Offer
At RATIONAL you will find a dynamic company, extremely successful on an international level and is likely to grow even more – this makes your area of responsibility extremely exciting and multifaceted. We rely on a lean, process-oriented organization, where personal responsibility is not an empty word but actively promoted as well. In addition we offer our “entrepreneur within his enterprise” an attractive performance-based remuneration package.


Our Company
RATIONAL is the global market and technology leader for thermal preparation of meals. Thanks to the use of high-tech-solutions, for professional kitchens all over the globe, its growth and earnings strength is exceptional and sustainable. The turnover exceeds 649 Million Euro and our world market share has reached above 50%. Over 2.200 employees profit from this development. If you are as enthusiastic about these figures as we are, we look forward to receiving your online application.


So please apply via our portal, we are curious to hear what you have to say. Should you have any questions Dorothy Tan is more than happy to help.