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Marketing Manager - Social Media Italy


Reference number: 9342 

Within a dynamic, international company environment, which is affected by a sustainable growth, exciting and diversified duties and responsibilities are waiting for you. We are an efficient, process-oriented organization, where the individual responsibility and self-organization of our employees as “Entrepreneurs within the Company” are particularly advanced.

RATIONAL AG is the global market and technology leader offering innovative high-tech solutions for professional kitchens all over the world. For our Italian subsidiary located in Venezia Mestre, we are looking for a:

 

 

MARKETING MANAGER – SOCIAL MEDIA ITALY

 

 

TASKS:

  • Create local brand awareness
  • Create a holistic communication plan for digital channels and Social Media, consistent with product and brand values
  • Generate, create, edit, publish and share online contents on different Social Media profiles (Facebook, Youtube, Instagram, LinkedIn, …)
  • Manage and moderate the dialogue with the community on same social channels, triggering social conversation and handling users’ demands, requests and curiosities
  • Development of national campaigns and communication tools, supporting the entire customer lifecycle journey
  • Strong cooperation with the Global Marketing team
  • Create synergies with the National Sales team
  • Review and interpret social analytics to measure and guide the effectiveness of editorial strategies
  • Reference customer management (reference stories, videos, …)
  • Create, plan, and attend national events

 

 

 

EXPERIENCE:

  • Degree in communications, marketing, advertising, public relations, media studies and/or related fields
  • 2-5 years experience in the Social Media industry (agency or brand), within a similar B2C position
  • Experience as a content creator for digital channels
  • Previous experience with Brand Ambassadors and Influencers is a plus
  • Preferable, but not necessary, experience in video creation and editing
  • Social Studio knowledge is a plus
  • Willingness to travel

 

SKILLS:

  • Proficiency in both Italian and English
  • Team player
  • Highly organized and data driven, ensuring all decisions are informed with the right insight and supported with the relevant reporting
  • Ability to foresee, interpret and rapidly respond to market changes by adjusting marketing strategies and realigning priorities accordingly
  • Strong service oriented and consultative marketing approach in order to effectively engage with Sales
  • Entrepreneurial mindset and a demonstrated ability to be innovative, adaptable, flexible, open to diverse ways of thinking
  • Social Media passionate

 

 

OFFER:

  • Permanent contract
  • Attractive salary and benefit package
  • Hybrid position (possibility to work from home 1-2 days per week, according to workload)
  • Autonomy to design new approaches that impact the bottom and the top line

 

 

 

La nostra offerta 
In RATIONAL troverai un'azienda dinamica, di grande successo a livello internazionale e sempre in crescita. Tutto ciò rende questo ruolo estremamente stimolante e variegato. Facciamo affidamento su un'organizzazione snella, orientata ai processi, in cui la responsabilità individuale non è una parola vuota, ma è attivamente promossa. In aggiunta, offriamo ad ogni "imprenditore nella sua impresa" un interessante pacchetto retributivo legato al raggiungimento degli obiettivi.

La nostra azienda

RATIONAL è il leader mondiale del mercato e della tecnologia per la preparazione di pasti caldi. Grazie all'utilizzo di soluzioni high-tech per cucine professionali in tutto il mondo, la sua crescita e i suoi risultati economici sono eccezionali e sostenibili. Il fatturato supera i 649 milioni di euro e la nostra quota di mercato mondiale va oltre il 50%. Più di 2.200 dipendenti beneficiano attivamente di questo sviluppo.

 

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