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Marketing Manager - Social Media Italy


Reference number: 9342 

 

Within a dynamic, international company environment, which is affected by a sustainable growth, exciting and diversified duties and responsibilities are waiting for you. We are an efficient, process-oriented organization, where the individual responsibility and self-organization of our employees as “Entrepreneurs within the Company” are particularly advanced.

RATIONAL AG is the global market and technology leader offering innovative high-tech solutions for professional kitchens all over the world. For our Italian subsidiary located in Venezia Mestre, we are looking for a:

 

 

MARKETING MANAGER – SOCIAL MEDIA ITALY

 

 

TASKS:

  • Create local brand awareness
  • Create a holistic communication plan for digital channels and Social Media, consistent with product and brand values
  • Generate, create, edit, publish and share online contents on different Social Media profiles (Facebook, Youtube, Instagram, LinkedIn, …) in collaboration with Central Marketing
  • Manage and moderate the dialogue with the community on same social channels, triggering social conversation and handling users’ demands, requests and curiosities
  • Development of national campaigns and communication tools, supporting the entire customer lifecycle journey
  • Strong cooperation with the Global Marketing team
  • Create synergies with the National Sales team
  • Review and interpret social analytics to measure and guide the effectiveness of editorial strategies
  • Reference customer management (reference stories, videos, …)
  • Create, plan, and attend national events

 

 

 

EXPERIENCE:

  • Degree in communications, marketing, advertising, public relations, media studies and/or related fields
  • 2-5 years experience in the Social Media industry (agency or brand), within a similar B2C position
  • Experience as a content creator for digital channels
  • Previous experience with Brand Ambassadors and Influencers is a plus
  • Preferable, but not necessary, experience in video creation and editing
  • Social Studio or Sprout knowledge is a plus
  • Willingness to travel

 

SKILLS:

  • Proficiency in both Italian and English
  • Team player
  • Highly organized and data driven, ensuring all decisions are informed with the right insight and supported with the relevant reporting
  • Ability to foresee, interpret and rapidly respond to market changes by adjusting marketing strategies and realigning priorities accordingly
  • Strong service oriented and consultative marketing approach in order to effectively engage with Sales
  • Entrepreneurial mindset and a demonstrated ability to be innovative, adaptable, flexible, open to diverse ways of thinking
  • Social Media passionate

 

OFFER:

  • Permanent contract
  • Attractive salary and benefit package
  • Hybrid position (possibility to work from home 1-2 days per week, according to workload)
  • Autonomy to design new approaches that impact the bottom and the top line

 

 

 

 

Our Offer
At RATIONAL you will find a dynamic company, extremely successful on an international level and is likely to grow even more – this makes your area of responsibility extremely exciting and multifaceted. We rely on a lean, process-oriented organization, where personal responsibility is not an empty word but actively promoted as well. In addition we offer our “entrepreneur within his enterprise” an attractive performance-based remuneration package.

 

Our Company
RATIONAL is the global market and technology leader for thermal preparation of meals. Thanks to the use of high-tech-solutions, for professional kitchens all over the globe, its growth and earnings strength is exceptional and sustainable. The turnover exceeds 649 Million Euro and our world market share has reached above 50%. Over 2.200 employees profit from this development. If you are as enthusiastic about these figures as we are, we look forward to receiving your online application.

 

So please apply via our portal, we are curious to hear what you have to say. Should you have any questions Laura Moretti is more than happy to help.