Marketing Director


Enthusiastic, professional Marketing Director wanted for events, campaigns, and more!


RATIONAL USA is seeking a marketing professional to join our fast-paced, fast-growing team.  RATIONAL is the leading global manufacturer of commercial combi ovens and offers the most beneficial cooking solution for professional kitchens. 


The Marketing Director is responsible for demand creation and customer lifecycle management across the U.S. via integrated campaigns executed through digital and traditional channels.  This data-driven marketer will focus on the success and growth of both street and key account customers via campaigns that boost adoption and use of -- as well as their success with -- RATIONAL products and services.  The Marketing Director and their team will work closely with the RATIONAL leadership team, sales team, manufacturer reporesentatives, dealers, and alliance partners to achieve business goals while delivering maximum customer benefit throughout the customer lifecycle.  This is both a strategic and tactical position working in a small team at a company with exciting growth plans.  The position is based in our Rolling Meadows, IL office, the U.S. corporate headquarters, and reports directly to the Vice President of Marketing for North America.


Essential responsibilities of the Marketing Director are:


  • Customer lifecycle management, demand creation, lead generation
  • Marketing leadership, strategy, execution and budget
  • Internal and external sales partner management and education
  • Partner and alliance management
  • Oversee marketing specialist
  • Write and edit campaign materials and marketing collateral
  • Collaborate with headquarters teams regarding production, dashboards, and marketing automation campaigns


Minimum Qualifications:


  • Bachelor’s degree in marketing, business, communications or related field
  • 10 years of relevant broad marketing experience in commercial B2B marketing and field marketing
  • Deep expertise in email marketing
  • Proven experience working with sales teams and sales-supporting programs
  • Proven marketing automation and customer lifecycle management
  • Advanced experience within a customer relationship management (CRM) system
  • Advanced experience with marketing automation platforms (MAP) or email service providers (ESP) such as Marketing Cloud
  • Experience working on tradeshows, event management, creation and production of marketing materials
  • Superior writing and editing skills in English
  • Availability for overnight travel
  • Desire for fast-paced working environment


Preferred Qualifications:


  • MBA or advanced marketing degree
  • Hands-on Salesforce CRM platform experience
  • Knowledge of German or Spanish is a plus


Please apply here through our online hiring system, or send your resume to e.demos@rational-online.com. 


RATIONAL is an Equal Opportunity Employer and offers competitive salaries and outstanding benefits; including medical, dental, vision, 401K, life insurance, short-term and long term disability coverage and more.  Check us out at www.rationalusa.com!