Marketing Executive

When it comes to intelligent kitchen equipment and digital products, the RATIONAL Group is the global market and technology leader. Now its 2.800-some employees around the world need help. They need someone with brains, tenacity, and enthusiasm. Someone like you.

Responsibilities:

• Maintenance of local online content (Homepage, ConnectedCooking, social media, Portal, Newsletters)
• Develop customer stories and chef testimonials, strengthen brand credibility in the regional market (reference stories, videos, liaising, cooperation)
• Translation, proof reading and release of corporate Marketing tools
• Adaption of market and target group specific marketing presentations
• Order processing for Marketing Material (assure availability)
• Marketing-Reporting and budget planning
• Monitor Marketing activities from relevant national competitors
• Support lead generation campaigns through digital marketing, events and dealer engagement activities

Events and Exhibitions

• Liaise with country RSMS for events to support comms
• Organization of exhibitions and events
• Coordination with Corporate Marketing
• Promote exhibition via E-Mailing, invitations, and social media
• Prepare efficiency review for events and exhibitions

Dealer

• Assure availability of specific Marketing tools (PoS, printed material)
• Support dealer exhibitions, ensure brand consistency
• Check dealer homepage/ brochures and support dealer to add/update RATIONAL specific content
• Support dealer marketing initiatives and ensure consistent RATIONAL brand visibility across partner locations
• Prepare dealer ICL invitations

Press

• Support PR and media outreach activities across print, digital and foodservice industry platforms
• Follow up and prepare/ answer press enquires
• Manage all important local magazines incl. contact details
• Translate and adapt corporate Press Releases (PRs) to country for distribution and follow up with the respective online platforms
• Create clipping report, equivalence value and contact range report
• Prepare press meetings with magazines partners on a yearly basis
• Organize advertisements to promote RATIONAL brand

Profile:

• A Bachelor's degree in Marketing, Business, or relevant degree
• At least 3 – 5 years of regional marketing experience
• Good Project Management, Presentation & IT skills (Microsoft Office; CRM system; image and video editing tools - preferably Adobe Premier Pro, Canva, Sales Force, Marketing Cloud)
• Past records of social media landscape management will be an advantage
• Individual who thrives in an environment enabling creativity, customer-intimacy, entrepreneurship and results orientation is sought-after.
• Desire attributes include proactiveness, self-motivated, enthusiastic and assertiveness  
• Fluency in English speaking and writing a must.  Other regional languages will be an added advantage

What counts for us are your qualifications – regardless of age, gender, disability, sexual orientation/identity or social, ethnic, or religious backgrounds. We welcome applications from all people with diverse backgrounds.

If you have any questions, please contact Anchal Garg.