Head of Marketing, Malmö, Sweden (m/f/d)

Are you passionate about impactful marketing and ready to shape customer experiences in a dynamic international environment? We are looking for a strategic and hands-Head of Marketing to join our team in Malmö, supporting the Swedish market.

We are offering an exciting opportunity for a Head of Marketing to join our team in Malmö, Sweden. In this key role, you will drive the development and execution of market-specific marketing strategies and communication tools.
Working independently and as part of a diverse, cross-functional team, you will ensure our brand message resonates locally while aligning with our global vision.

Your area of responsibility

• Defines country goals and drives the local marketing strategy aligned with regional and central direction
• Leads the inside sales team and supports achieving short-, mid-, and long-term sales targets
• Design and implementation of target and market specific marketing concepts and tools
• Collaborates with the central marketing in adaption and rollout of campaigns to the region.
• Develops and implements local marketing activities and promotions.
• Development of local digital communication measures within the framework of the global digital strategy.
• Further development of the Customer Lifecycle Journey Management
• Coordinate local media planning in cooperation with relevant stakeholders
• Ensure the fulfilment of the company standards in all areas and train the local team accordingly
• Translation checks for marketing material
• Functional management of the regional marketing resources
• Selection of suitable trade fairs, as well as their planning and organization
• Preparation of reports and statistics as well as budget planning and control in close coordination with the Market Managers
• Overseeing marketing projects with goal-oriented project management
• Collaborates with the central marketing in adaption and rollout of campaigns to the region
• Planning and controlling the local Marketing budget
• Development and coordination of campaigns and promotions with central marketing and local sales teams 

Your profile

• Degree in business administration or marketing
• At least 5 years of professional experience in the marketing of products requiring explanation or similar areas
• Proven experience in leading teams or individuals
• Ability to innovate, think and act proactively
• Strong customer orientation
• Very good previous knowledge in the field of digital marketing
• High affinity to social media management
• Experience in sales, international environment, and project management
• Strategic, entrepreneurial thinking, coupled with a strong hands-on mentality and good conceptual skills
• Confident, convincing appearance at all levels
• Convincing presentation skills
• Very good written and spoken Swedish and English
• Willingness to travel within Sweden (approx. 20 %)

What counts for us are your qualifications – regardless of age, gender, disability, sexual orientation/identity or social, ethnic, or religious backgrounds. We welcome applications from all people with diverse backgrounds.

If you have any questions, please contact Jessica Petrisi.