Marketing Manager Partner Markets Europe (m/f/d)

As RATIONAL Marketing Manager you will be responsible for developing and implementing target group specific marketing concepts and communication tools for Partner Markets Europe. In this position you will work independently and as a member of a diverse team.

Your area of responsibility

• Analysis of country-specific market and target groups to identify trends and corresponding implementation of centrally developed marketing tools
• Development of local digital communication measures within the framework of the global Digital Strategy
• Added development of marketing automation within the region
• Further development of the Customer Lifecycle Journey Management 
• Coordination of local media planning in cooperation with the market managers
• Design and training of local staff and managers
• Functional support and coordination of regional partner marketing resource
• Selection of suitable trade fairs to support our partners, their planning and organisation together with the market managers
• Preparation and support of reports and statistics as well as annual marketing budget planning and control in close coordination with the Partner Markets Europe Director
• Overseeing marketing projects with goal-oriented project management
• Coordinating and ensuring best practice sharing on all marketing topics in Partner Markets
• Support the implementation of the Partner Regions strategy
• Close cooperation and strong connection with Central Marketing

Your profile

• Degree in business administration or marketing
• At least 5 years of professional experience in the marketing of products requiring explanation or similar areas
• Ability to innovate, think and act proactively
• Strong customer orientation
• Very good previous knowledge in the field of digital marketing
• High affinity to social media management
• Experience in sales, international environment, and project management
• Strategic, entrepreneurial thinking, coupled with a strong hands-on mentality and good conceptual skills
• Confident, convincing appearance at all levels
• Convincing presentation skills
• Very good written and spoken English, German is an advantage
• Willingness to travel within Europe (approx. 30-50 %)

What counts for us are your qualifications – regardless of age, gender, disability, sexual orientation/identity or social, ethnic, or religious backgrounds. We welcome applications from all people with diverse backgrounds.

If you have any questions, please contact Celine Bell.