RATIONAL AG collaborated with the Augsburg University of Applied Sciences on the #bigpicturemarketing project. The goal was to develop innovative concepts and ideas for our accessory marketing at RATIONAL. The collaboration included regular meetings at the university and visits by the students to RATIONAL in Landsberg.
#Bigpicture-marketing 2024
RATIONAL AG collaborated with the Augsburg University of Applied Sciences on the #bigpicturemarketing project. The goal was to develop innovative concepts and ideas for our accessory marketing at RATIONAL. The collaboration included regular meetings at the university and visits by the students to RATIONAL in Landsberg.
The students' feedback was outstanding, and the final presentation at the Big Picture Marketing Event in Augsburg was a complete success. We are proud of the valuable results, the student group achieved.
Do you also want to work on innovative projects during your studies?
Then feel free to check out our open positions for students:
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