Customer Experience Specialist (m/w/d)

Focus E-Mail Marketing & Marketing Automation
Reference number: 7001 


Your Tasks

  • With a dedicated focus on Email Marketing & Digital Campaigns you will be part of our Customer Journey Management Team in our Marketing & Customer Solutions organiszation and offer worldwide support for the RATIONAL Group's data driven Marketing activities. With your professional Email-Marketing and digital expertise you further improve, extent and automate our communication channels and processes based on the technology stack of Salesforce.
  • You define and realize Customer Journeys and Email-Campaigns together with the Marketing Communication teams and monitor the performance.
  • You work closely with the international Marketing experts and coordinate international Email-Campaigns, develop and realize new (digital) touch points and support data driven/personalized marketing and omni channel communication.
  • You take care of the design, coordination and implementation of CRM and digital communication standards, work on efficient concepts, evaluate technology and tool requirements and implement best practice approaches globally.
  • You plan, design execute and monitor efficient international Email- Campaigns in close cooperation with Product, Field & Industry Marketing and the Digital Communication team, support subsidiaries with Newsletter sends, target group selections and local activity planning.
  • As the digital Marketing Specialist, you identify optimization potential and drive the further development of our marketing communication tools and platforms. You empower and qualify local specialists, support platform users to tap the full potential of our digital infrastructure and actively drive change management initiatives.

Your Profile

  • You have proven track record in Email-Marketing and Digital Campaign Management in the B2B business as well as expert knowledge in CRM and Marketing automation - Salesforce (MarketingCloud/SalesCloud) know-how is highly appreciated.
  • With a solid technical understanding and detailed knowledge in cooperation with external agencies and internal Marketing, combined with a good intuition and excellent communication skills (fluent in German and English), you have the ability to transfer ideas in new digital communication approaches.
  • You feature the necessary energy and enthusiasm to improve permanently the experience of our customers, support and train colleagues and you would like to act as an "entrepreneur within the enterprise" within a globally networked company.
  • In addition to that, you are self-motivated, love teamwork and you have willingness to travel internationally on a regular basis.



Our Offer
At RATIONAL you will find a dynamic company, extremely successful on an international level and is likely to grow even more – this makes your area of responsibility extremely exciting and multifaceted. We rely on a lean, process-oriented organization, where personal responsibility is not an empty word but actively promoted as well. In addition we offer our “entrepreneur within his enterprise” an attractive performance-based remuneration package.


Our Company
RATIONAL is the global market and technology leader for thermal preparation of meals. Thanks to the use of high-tech-solutions, for professional kitchens all over the globe, its growth and earnings strength is exceptional and sustainable. The turnover exceeds 649 Million Euro and our world market share has reached above 50%. Over 2.200 employees profit from this development. If you are as enthusiastic about these figures as we are, we look forward to receiving your online application.


So please apply via our portal, we are curious to hear what you have to say. Should you have any questions Franziska Anthauer is more than happy to help.