Marketing Manager

Marketing Manager
Reference number: [[15208]]

We look forward to receiving your application! Your referral is also welcome.
In case of any questions please do not hesitate to contact [[Hamilton Andrade - h.andrade@rational-online.com]].

ESSENTIAL DUTIES and RESPONSABILITIES:
1.0: Marketing
• Sets the country goals, develops, and implements the marketing strategy, connected to the general strategy of the area and central marketing.
•Provides leadership to the local marketing team, supporting the sales organization in achieving its short, medium, and long-term goals.
•Represents the country, bringing back the local marketing and country requirements to the central marketing functions.
•Collaborates with the central marketing and adapt & rollout of campaigns to the region. Develops and implements local marketing activities and promotions.
•Plans and manages multiple tasks including securing appropriate resources. Creates and monitors personal performance plans for team members.
•Develop and coordinate dealer promotions with local marketing and sales teams.
•Execute onboarding and marketing trainings for local teams and continue qualification of local Marketing Team.
•Conception, implementation, and further development of customer lifecycle management, considering all customer touch points.
•Define and update local marketing calendar and measure success via metrics/KPIs. Analyze metrics and identify opportunities to adjust.

2.0: Inside Sales Team:
•Provides leadership to the local Inside Sales team
•Coach, Train and Develop, helping the team to achieve Maximum Customer Benefit
•Execute onboarding and inside sales trainings for local teams

QUALIFICATIONS: The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE:
•Marketing professional with long-term experience (5+ years or more) in commercial B2B marketing and in field marketing.
•Proven experience working with sales teams and supporting programs to drive awareness and sales, actual telemarketing experience highly desirable.
•Proven marketing automation and customer lifecycle management experience and understanding of Salesforce/Marketing Cloud.
•Relevant local and international experience and understanding of relevant cultures and Marketing channels.
•Experience working in a dynamic, fast-paced corporate environment.
•Bachelor’s degree in marketing or similar professional experience.
•Demonstrated ability to work collaboratively and resolve conflict across different functional areas in a matrix organization, demonstrating skills in influencing, negotiating, and the ability to work in ambiguity.
•Affinity for cooking; interested and aware of local food trends

LANGUAGE SKILLS:
•Fluent in English and French
•Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
•Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.

MATHEMATICAL SKILLS:
•Ability to calculate figures and amounts such as discounts, handle marketing budget cost centers
•Ability to apply concepts of basic algebra and geometry.

REASONING ABILITY and WORK BEHAVIOR:
•Team player
•Highly organized and data driven, ensuring all decisions are informed with the right insight and supported with the relevant reporting.
•Entrepreneurial mindset and a demonstrated ability to be innovative, adaptable, flexible, open to diverse ways of thinking.
•Ability to consistently produce results on time and within budget.
•Understands the needs of the customers and can present in a clear and customer-oriented way.
•Communicative and it comes naturally for him/her to establish a good contact.
•Is enthusiastic, flexible, and structured.
•Is a proactive communicator with all stakeholders.
•Thinks positively and believes in success, wants innovations, willing to go the extra mile – success seeker.
•Target-oriented and assertive, can inspire and enthuse those around them

OTHER QUALIFICATIONS – Digital Skills
•Microsoft Office Package
PHYSICAL DEMANDS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
•While performing the duties of this job, the employee is regularly required to talk or hear, frequently required to sit, stand, walk, use hand to finger, handle or feel, and reach with hands and arms.
•The employee must occasionally lift and/or move up to 23 Kilos.
•Specific vision abilities required, include close vision, distance vision, and ability to adjust focus.

WORK ENVIRONMENT:
•The noise level in the work environment is usually moderate.

Our offer 
Are you looking for diversity and variety in your job? We offer exciting and challenging projects for which you can take responsibility independently. We not only give you our trust, but also the recognition that you give your best. Of course, a strong team of experts will provide you with appropriate support so that you can exchange ideas at any time and continuously expand your knowledge with your colleagues. Creative ideas are always welcome and we are happy to give you the appropriate freedom to fully develop during your creative processes.

Our company  
RATIONAL is the leading contact when it comes to hot food preparation. When it comes to you as an employee, RATIONAL is the contact for your career. We employ creative minds who have high quality standards and create unique products with joint know-how. Through success-oriented but also future-oriented thinking, we are proud of our global market share of over 50%. We work as equals, pull together and encourage your commitment. 

Do you prefer to get involved rather than stand by and watch? We are waiting for you and are looking forward to your clever ideas.
If you have any questions, please contact [[Hamilton Andrade (HR Manager): h.andrade@rational-online.com]].
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RATIONAL Canada Inc. | 6950 Creditview Rd. – Unit 1 | L5N 0A6 Mississauga | Canada (CA)