Business Development Manager

The RATIONAL Group is the world market and technology leader in the field of hot food preparation for professional kitchens. Founded in 1973, the company employs more than 2,500 people worldwide. The primary objective of the company is to always offer its customers maximum benefits. Internally RATIONAL is committed to the principle of sustainability, expressed in its policies on environmental protection, leadership, and social responsibility. Year after year, numerous international awards testify to the exceptional quality of RATIONAL’s work.


The ideal candidate will have a culinary background and business development experience. Industry experience with commercial cooking equipment considered a plus. The individual will report directly to the Director and work directly with the Insides Sales and National/Regional Corporate Chef teams.



The Business Development Manager (BDM), based in Kuala Lumpur, is responsible for planning and execution of BD activities resulting in significant growth with dynamically driving RATIONAL to market leadership in the assigned region. This position works independently and as a team player. 


Main Responsibilities

  • Promote and spread benefits messaging of iCombi and iVario technology through RATIONAL Cooking Live culinary events.
  • Increase customer base through customer development within all food service market segments and applicable commercial market segments.
  • Development and expanding of efficient and long-term partner and dealer network.
  • Increase customer base via developing the Consultant/Designer network for specification.
  • Be able to build a strong referral network.
  • Document customer-related information and activity within our Customer Record Management system.
  • Manage and grow territory volume by pursuing both identified opportunities and creating new opportunities.
  • Pre-plan daily/weekly/monthly plan, work the plan and follow up.
  • Prepare monthly reports/forecasts and provide customer analysis.
  • Prepare and manage your region business plan and annual personal/regional budget.
  • Develop, implement, and review with Directors, business strategies documented in business and marketing plans needed to secure and sustain growth targets.
  • Participation in Regional/National Trade shows and business meetings.
  • Monitor and report issues affecting business, competitive pressures in the market, and competitor activity.
  • Coordination and implementation of all business activities
  • Pre- and after-sales activities of end-users (visits and training)


Practical Background

  • A minimum of 5+ years of business development experience with proven track record of increased business growth, or with food service operations/chef experience desired; business development and/or marketing experience within the food industry is preferred.
  • Associate/bachelor’s degree or equivalent work experience; culinary degree or equivalent experience desired.
  • Strong interpersonal, oral, and written communication skills at all levels from corporate down through all levels, including good listening skills.
  • Additional language competency including Bahasa or Cantonese is of added advantage due to the market requirement
  • Self-starter, detail-oriented, enthusiastic, motivated, and results-oriented.
  • Able to work independently and as a team player and able to work with minimal supervision.
  • Ability to solve problems, overcome objections, and influence others.
  • Strong organization, time management skills and ability to multi-task.
  • Ability to negotiate, leverage leads and close.
  • Have experience setting budgets, creating plans to meet budgets, and working your plan.
  • Computer skills: MS Office.
  • Valid driver license
  • Willingness for overnight away-from-home travel up to 30% of time.


Personal Qualities

  • Team player
  • Passionate about food and cooking
  • Enthusiastic, flexible and structured
  • Entrepreneurial mindset and a demonstrated ability to be innovative, adaptable, flexible, open to diverse ways of thinking
  • Outgoing and convincing personality to build customer relationships
  • Understands the needs of the customers and can present in a clear and customer-oriented way
  • Thinks positively and believes in success, wants innovations, willing to go the extra mile – success seeker.
  • Target-oriented and assertive, can inspire and enthuse those around them.



  • Work in a dynamic and international company with an outstanding business growth.
  • A lean, process-oriented organization where individual responsibility and self-control of our staff are particularly encouraged.



  • Internal regional: Across all functions (end to end)
  • External: Customers, Dealers, Kitchen Consultants, Ambassadors, Culinary Schools