Digital Marketing Specialist

Reference number: 13544


Scope of responsibility

  • Extensive knowledge in Facebook, Instagram, Linkedin and YouTube performance.
  • Optimization and monitoring of social and digital media
  • Analytics reading and reporting
  • Be aware of the latest trends in the digital area in the gastronomic niche.
  • Planning Paid Media campaigns for Social Networks with the objective of generating potential leads and brand recognition. 
  • Creating and writing content for paid campaigns, organic content and online events. 
  • Propose new ideas and strategies in the digital arena.
  • Creation, optimization and monitoring of Email Marketing campaigns and Newsletters. 
  • Management of the content to be distributed to the different Distributors
  • Creation of month-to-month social media calendar for third parties.
  • Follow-up of Influencers and Micro-influencers.
  • Read, understand and act on the minute-to-minute B2B food & beverage digital
  • Creation of monthly reports on Social Media trends and on the results of the work done
  • Monitoring of the Company's Social Networks
  • Management of the Company's web content. Press releases, references, events, landing pages, etc.
  • Follow-up of the gastronomic press related to the business.
  • Competitor analysis in the generation and management of content.
  • SEO strategy (keyword analysis, on page optimization, backlinks)
  • Rapid graphic content creation (Canva)

Professional Profile

  • Studies related to Marketing and Advertising
  • Experience in social media management, especially in paid advertising.
  • In-depth knowledge and understanding of online platforms and social media channels.
  • Experience in B2B marketing, especially in the food and service industry
  • Knowledge of Google Ads campaigns
  • Knowledge of filming and editing videos for social media
  • Strong analytical and organizational skills with attention to detail.
  • Excellent written and oral communication skills in Spanish and English.
  • Ability to work cross-functionally in an international environment with marketing, design and sales teams.


Our offer 
Are you looking for diversity and variety in your job? We offer exciting and challenging projects for which you can take responsibility independently. We not only give you our trust, but also the recognition that you give your best. Of course, a strong team of experts will provide you with appropriate support so that you can exchange ideas at any time and continuously expand your knowledge with your colleagues. Creative ideas are always welcome and we are happy to give you the appropriate freedom to fully develop during your creative processes.

Our company  
RATIONAL is the leading contact when it comes to hot food preparation. When it comes to you as an employee, RATIONAL is the contact for your career. We employ creative minds who have high quality standards and create unique products with joint know-how. Through success-oriented but also future-oriented thinking, we are proud of our global market share of over 50%. We work as equals, pull together and encourage your commitment. 

Do you prefer to get involved rather than stand by and watch? We are waiting for you and are looking forward to your clever ideas.
If you have any questions, please contact Antonela Soledad Rizo.

RATIONAL International AG | Heinrich-Wild-Strasse 202 | 9435 Heerbrugg | Argentina (AR)